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avatar for Julie Shumaker

Julie Shumaker

Unity
Vice President, Business Development
san francisco

In her role at Unity Technology, Julie leverages the power of play as an ad medium to drive the largest independent monetization platform in games. She has led this charge through game industry platform shifts, beginning with the ’01 launch of Electronic Art’s advertising business in online casual and console game environments. Subsequently, Julie navigated the migration of games from web to social and mobile in growing the ads business at Zynga to its leadership position today. Prior to diving into the gaming space she led revenue for fifaworldcup.com at Yahoo! and was a key player in Quokka Sports’ 1999 IPO.

Julie currently serves as chairman of the IAB Games Committee. She has been recognized in Advertising Age’s "Women to Watch" report and named a “Top 25 Executive to Watch in Digital Entertainment” by Digital Media Wire. She lives in San Francisco with her family.