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avatar for Lori H. Schwartz

Lori H. Schwartz

StoryTech
Principal
Los Angeles, CA
Lori H. Schwartz is a true technology catalyst (‘Tech Cat’). As a leading advisor and speaker in marketing and tech innovation, Lori collaborates with top creative and strategic executives of multiple brands, tech and content companies to ensure their understanding of emerging business models while designing unique experiences to create engagement.

Los Angeles Based, Lori is a CNN Technology Contributor and a frequent speaker at major industry events as well as for private companies helping to facilitate conversations around new business models and technology innovation. You can find her broadcasting weekly on Voice America's business channel on her 'Tech Cat Show'​

Lori​'s StoryTech initiative facilitates communication between storytellers and technology companies. The trends briefings, curation and tours products have become well known globally through their work @CES, @NAB, @NATPE and @AdTech. She is frequently curating large trade show plenaries and hosting events to help drive conversations around the latest marketing and advertising technology as well as the latest content business models.

Previously, Lori was Chief Technology Catalyst for McCann Worldgroup, North America where she was responsible for driving technology innovation at one of the world’s largest marketing communications companies. She was the key principal to launch the highly regarded IPGLAB(http://www.ipglab.com/). Lori oversaw the group’s strategy, helping to keep clients ahead of the digital curve. She facilitated emerging media upfronts for Microsoft, Intel, General Motors, Nestlé and Sony.

She has been profiled as one of the “30 Executives Shaping the Evolution of Media and Technology” by Variety and “100 People to Have Lunch with” by MediaPost Publications. An active spokesperson, Lori launched Digital Hollywood’s ‘Women’s Entertainment and Technology Mentor Program’ and is a recipient of the Lucy Hood Digerati Award for her contributions to the Television Academy.

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