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Chris Hercik

Time Inc
SVP, Creative + Content
Greater New York City Area
As SVP of Creative + Content for The Foundry @ Time Inc., Hercik is responsible for Time Inc.’s state-of the-art branded video studio, creative lab and content studio located in both Brooklyn’s Industry City and Time Inc.’s main office in Brookfield Place. The Foundry’s mission is to unlock the full potential of Time Inc.’s storytelling expertise, editorial know-how and creative spirit to help advertisers tackle today’s most demanding marketing challenges. Hercik collaborates with editors, publishers, clients and agencies to develop strategic content that is rooted in data and insights and leverages Time Inc.’s heritage of storytelling. Anchored in the triad of authenticity, engagement and scale, the Foundry creates and distributes best-in-class content that entertains, enlightens and most importantly, connects consumers with brands. Hercik also spearheaded the Virtual Reality (VR) movement at Time Inc which included the relaunch of a digital first, iconic brand... LIFE VR. Which includes forward looking, video-based 360 videos and fully immersive room scale experiences.